Swachh Bharat Abhiyan

Swachh Bharat Abhiyan (Hindi: स्वच्छ भारत अभियान, English: Clean India Mission) is a national campaign by the Government of India, covering 4041 statutory towns, to clean the streets, roads and infrastructure of the country.^[1][2][3]

The components of the programme are: a) Construction of individual sanitary latrines for households below the poverty line with subsidy (80%) where demand exists. b) Conversion of dry latrines into low-cost sanitary latrines. c) Construction of exclusive village sanitary complexes for women providing facilities for hand pumping, bathing, sanitation and washing on a selective basis where there is not adequate land or space within houses and where village panchayats are willing to maintain the facilities. d) Setting up of sanitary marts. e) Total sanitation of villages through the construction of drains, soakage pits, solid and liquid waste disposal. f) Intensive campaign for awareness generation and health education to create a felt need for personal, household and environmental sanitation facilities

This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime MinisterNarendra Modi himself cleaned the road. It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event.^[4][5] The mission was started by Prime Minister Modi, who nominated nine famous personalities for the campaign, and they took up the challenge and nominated nine more people and so on (like the branching of a tree). It has been carried forward since then with people from all walks of life joining it.